This California Privacy Notice (“California Notice”) is
a supplement to other privacy policies or notices issued by
Bloomin’ Brands, Inc. and its subsidiaries (operating under
Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill,
Fleming’s Prime Steakhouse & Wine Bar, Aussie Grill by
Outback, Tender Shack, Outback & Carrabba’s Express), as
well as Dine Rewards (collectively, “BBI”
“us” “we” "our”), and applies to
“Consumers” as defined by the California Consumer
Privacy Act (as amended by the California Privacy Rights Act, and
together with related regulations, the “CCPA”). This
California Notice describes how we may collect, use, or disclose
information about you; your choices regarding our use of your
information; how we safeguard such information; and how you may
contact us regarding our privacy practices.
In the event of a conflict between any other BBI policy, statement,
or notice and this California Notice, this California Notice will
prevail as to California residents and their rights under California
law.
As used in this California Notice, the term “Personal
Information” means information that identifies, relates to,
describes, is reasonably capable of being associated with, or could
reasonably be linked, directly or indirectly, with you. Personal
Information does not include information that is publicly available,
de-identified, or aggregated.
Unless otherwise noted, the disclosures that describe how and why we
collect and use your Personal Information also describe how and why
we collected and used your Personal Information within the past
twelve (12) months.
If you are a current employee of BBI, our California Employee
Privacy Notice applies to the Personal Information we obtain about
you in the employment context. You may contact Human Resources or
Privacy@BloominBrands.com to obtain a copy of the
California
Employee Privacy Notice that you received during onboarding.
Capitalized terms contained herein that are not defined by the CCPA
shall have the same meaning as prescribed in our
Privacy Policy.
How and Why We Collect Your Personal Information
We may collect Personal Information about California consumers,
including job applicants and individuals that interact with BBI in
their capacity of representing another business, as set forth below.
Note that the specific pieces of Personal Information we collect
about you may vary depending on the nature of your interactions with
us and may not include all of the examples listed.
How and why we collect your personal information
|
Category of Personal Information or Sensitive Personal
Information
|
Examples of Personal or Sensitive Personal Information
|
Categories of Sources from which Collected
|
Purposes for Collection, Use or Disclosure
|
| Identifiers |
This includes name, postal address, Internet Protocol
address, email address, telephone number, MAC address,
company contact details (including company name, company
address, company email address, and company telephone
number)
| - • Directly from you
- • Automatically when you use our Services
-
• From our affiliates, subsidiaries, service
providers, or business partners that help us to run our
business, or from other individuals (e.g., when friends
or family place a gift order)
| -
• To provide our products and services, including
processing transactions
- • To communicate with you
-
• To comply with applicable laws and regulations
- • To improve our products and services
-
• To manage the quality, safety, and security of
our products and services, including disclosures with
regard to food safety
-
• To detect and prevent fraud or illegal activity
against you and/or us
- • To authenticate your identity
-
• To review your qualifications and credentials
-
• To determine if you might fit a job need of ours
and to contact you to see if you might be interested in
a job for which you did not apply
-
• To respond to chats with our virtual job
assistant
- • To deliver legal or other notices
-
• To assess your job application, including to
manage your profile in our recruitment system, perform
pre-screening checks, send transactional SMS messages
about the status of your application, and conduct
interviews
- • To enter into and execute agreements
|
|
Personal Information described in Cal. Civ. Code (need
section symbol) 1798.80§
|
This includes Identifiers listed above, tokenized instances
of payment card details, signature, telephone number,
employment and employment history, education, physical and
electronic signature, and company financial information
(such as routing numbers, etc.)
| - • Directly from you
- • Automatically when you use our Services
-
• From our affiliates, subsidiaries, service
providers, or business partners that help us to run our
business, or from other individuals (e.g., when friends
or family place a gift order)
| -
• To provide our products and services, including
processing transactions
- • To communicate with you
-
• To comply with applicable laws and regulations
- • To improve our products and services
-
• To manage the quality, safety, and security of
our products and services, including disclosures with
regard to food safety
-
• To detect and prevent fraud or illegal activity
against you and/or us
- • To authenticate your identity
-
• To review your qualifications and credentials
-
• To determine if you might fit a job need of ours
and to contact you to see if you might be interested in
a job for which you did not apply
-
• To respond to chats with our virtual job
assistant
- • To deliver legal or other notices
-
• To assess your job application, including to
manage your profile in our recruitment system, perform
pre-screening checks, send transactional SMS messages
about the status of your application, and conduct
interviews
- • To enter into and execute agreements
|
|
Characteristics of protected classifications
|
Under California or federal law, this includes age and date
of birth, marital status, race, ancestry, ethnic origin,
sex, gender, sexual orientation, gender identity, religion
or creed, military or veteran status, medical condition, or
disability
| | -
• To comply with U.S. Equal Employment Opportunity
Commission (“EEOC”) and California Civil
Rights Agency (“CCRA”) requirements, and
other equal opportunity initiatives
-
• To support our recruitment and diversity, equity,
and inclusion programs and initiatives
|
| Commercial Information / Purchase Details | Such as purchase history or tendencies | - • Directly from you
- • Automatically when you use our Services
-
• From our affiliates, subsidiaries, service
providers, and business partners that help us to run our
business
| - • To provide our products and services
- • To improve our products and Services
-
• To reimburse you if you travel for a job
interview and seek reimbursement
|
|
Internet or other electronic network activity information
|
This includes browsing history, information regarding
interactions with our services or advertisements
| - • Automatically when you use our Services
-
• From our affiliates, subsidiaries, service
providers, and business partners that help us to run our
business
| - • To provide our products and services
-
• To process and manage interactions and
transactions for our products and Services
- • To improve our products and Services
- • To manage the security of our Services
-
• To detect and prevent fraud or illegal activity
|
| Geolocation Data | This includes precise physical location | - • Automatically when you use our Services
| - • To show you relevant offers and promotions
-
• To determine which restaurant is closest to you
-
• To ensure you place your order from the right
restaurant
-
• To improve our Services, set default options, and
provide you with a better shopping experience
|
|
Audio, electronic, visual or similar information
|
This includes Audio recordings of customer service calls,
CCTV footage
| -
• Automatically while you are on our property or
using certain Services
-
• From our affiliates, subsidiaries, service
providers, and business partners that help us to run our
business
| - • To improve our products and Services
-
• To manage the security of our services and
facilities
-
• To detect and prevent fraud or illegal activity
against you and/or us
|
|
Professional or employment-related information
|
This includes recruitment information (such as skills,
qualifications, references, recommendations, languages
spoken, and other information included in a resume,
application form, or cover letter)
| • Directly from you | -
• To review your qualifications and credentials
-
• To contact references and conduct background
checks
-
• To determine if you might fit a job need of ours
and to contact you to see if you might be interested in
a job for which you did not apply
-
• To assess your job application, including to
manage your profile in our recruitment system, perform
pre-screening checks, send transactional SMS messages
about the status of your application, and conduct
interviews
- • To administer your business account
|
| Inferences |
This is used to create a profile reflecting your restaurant
preferences, dining preferences, customer characteristics,
and behavior
| -
•Drawn from the other categories of Personal
Information we collect
| - • To manage the security of our Services
-
• To show you relevant ads while you are browsing
the internet or using social media
-
• To improve our Services, set default options, and
provide you with a better dining experience
-
• To inform you about other positions you may be
interested in
-
• To determine if you might fit a job need of ours
-
• To detect and prevent fraud or illegal activity
against you and/or us
|
Additional information collected from job
applicants. We may collect your Personal Information if you apply to work
for us, attend a recruitment event, or otherwise participate in
the BBI recruitment process. This Personal Information may include
information relating to your eligibility to work in your
jurisdiction (such as immigration and/or visa status), and
criminal records information obtained through background checks.
Your Personal Information may be submitted through or processed by
our service providers, who share your information with us. For
example, if you choose to import Personal Information about
yourself from other websites (such as LinkedIn) or use a chatbot
to ask recruitment-related queries, send communications, or
schedule interviews, your information may be processed by one or
more of our service providers. We may also collect Personal
Information from our service providers, including via referrals,
recruitment agencies, and background screening providers.
Disclosures for business purposes. We may
disclose Personal Information to our subsidiaries,
affiliates, service providers, and contractors for business
purposes as follows:
-
• To process your transactions or requests for products or
services
-
• To perform services on our behalf (e.g., fulfilling
orders, processing payments, supporting promotions, providing
communications, web/cloud hosting, tech support)
-
• To ensure security and integrity of Personal Information
- • To debug or identify and repair technical errors that impair existing intended
functionality
-
• For short-term, transient use, including, but not limited
to, non-personalized advertising
-
• For advertising and marketing purposes, including
auditing related to ad impressions and
- • In connection with activities to verify or maintain the quality or safety of our
products and services
-
• To comply with applicable legal requirements, including
disclosures concerning food safety and related health issues
-
• To detect or protect against malicious, deceptive,
fraudulent, or illegal activity
Although we do not sell Personal Information in exchange for
money, some of the ways in which we disclose Personal Information
for targeted advertising purposes may be considered
“sales” or “sharing” under California law
(where selling includes disclosures of Personal Information to
third parties under circumstances where the third parties may use
the information for their own purposes). You may opt out of this
type of selling and/or sharing of your Personal Information by
clicking on the “Do not sell or share my personal
information” link in the footer of this website and
adjusting your cookie preferences.
We do not have actual knowledge that we sell or share the Personal
Information of consumers under the age of 16.
How Long We Keep Your Personal Information
We keep the categories of Personal Information described above for
as long as is necessary for the purposes described in this
California Notice or otherwise required or permitted by law. This
generally means holding the information for as long as one of the
following apply:
-
• Your Personal Information is reasonably necessary to
manage our operations, to manage your relationship with us, or
to satisfy another purpose for which we collected the
information;
-
• Your Personal Information is reasonably necessary to
carry out a disclosed purpose that is reasonably compatible with
the context in which the Personal Information was collected;
-
• Your Personal Information is reasonably required to
protect or defend our rights or property (which will generally
relate to applicable laws that limit actions in a particular
case); or
-
• We are otherwise required or permitted to keep your
information by applicable laws or regulations.
Where information is used for more than one purpose, we will
retain it until the purpose with the latest period expires. For
more information about our retention policies, please contact us
using the contact details below.
California Privacy Rights
California residents have certain rights that they may exercise
independently or through an authorized agent. California rights
requests are subject to an identification and verification
process. We will not fulfill a CCPA request unless we have been
provided sufficient information for us to reasonably verify that
the requestor is the consumer about whom we have collected
Personal Information.
In order to verify your identity, we may ask you to contact us
from the email address or phone number associated with your
request. Depending on the nature of your request, we may also ask
you to provide 2-3 pieces of Personal Information that we will
match against our records to confirm your identity. Please follow
the instructions in any correspondence regarding your request, and
promptly respond to any follow-up inquires. If you have requested
that we provide you with specific pieces of Personal Information
which BBI has about you, we will apply heightened verification
standards.
An authorized agent may submit a request on behalf of a consumer
if the consumer has provided the authorized agent with power of
attorney in accordance with California law; alternatively, we will
(1) require the authorized agent to present verifiable written
authorization from the consumer that the authorized agent has the
consumer’s permission to submit the request; and (2)
independently verify the consumer’s own identity with us.
If we cannot comply with a request, we will explain the reasons in
our response. You are not required to create an account with us to
make a verifiable request, but you may use your account to do so.
We will use Personal Information provided in your request only to
verify your identity or authority to make the request and to track
and document request responses unless you also provided the
Personal Information to us for another purpose.
Your California privacy rights are described below. You or an
authorized agent may make a request through our
CCPA portal
or by calling us at 866-265-0174.
Right To Know.
You have the right to request that we disclose the following
information about your Personal Information that we have
collected about you. Consumer requests of this nature may be
made no more than twice in a 12-month period.
-
• The categories of Personal Information we have collected
about you
-
• The categories of sources from which we collected your
Personal Information
-
• The business or commercial purposes for collecting,
selling, or sharing your Personal Information
-
• The categories of recipients to whom we have disclosed
your Personal Information
- • The specific pieces of Personal Information we have collected about you
-
• A list of the categories of Personal Information
disclosed for a business purpose in the prior 12 months
-
• A list of the categories of Personal Information about
you that was sold or shared in the prior 12 months, if any. If
we sold your Personal Information, we will also list the
categories of third parties to which we sold Personal
Information, by categories of Personal Information sold for each
third party
-
Right to Delete.
Except to the extent we have a basis for retention under CCPA,
you may request that we delete your Personal Information that we
have collected directly from you and are maintaining.
Right to Correct Inaccurate Information.
If you believe that Personal Information we maintain about you
is inaccurate, you have the right to request that we correct
that information.
Right to Opt Out of the Sale or Sharing of Personal Information.
You have the right to opt out of the “sale” or “sharing” of your Personal Information
and you may do so by indicating your opt out preferences through our cookie preference
center which can be found on any of our websites. For more information on how we use
cookies and other tracking technologies, please review our Privacy Policy.
Right to Non-Discrimination.
We will not discriminate against you because you exercise your California privacy
rights. This means that, consistent with California law, we will not deny providing our
products or services to you, charge you different prices, or provide a different level
or quality of products or services to you.
Notice of Financial Incentive.
This Notice of Financial Incentive applies to our loyalty
rewards program, Dine Rewards (“Dine Rewards”). Currently,
Dine Rewards offers discounts and coupons
to members as rewards for dining at our restaurants. We reserve
the right to terminate or change the Dine Rewards program at any
time at our sole discretion.
Program Details | Incentive Offered | Material Terms | How to Opt-In |
|
Your account earns points or credits for dining at
eligible restaurants. Points are accumulated to earn
rewards that may be redeemed for discounts on future
purchases.
| -
•You can view the full
terms and conditions
for Dine Rewards here.
-
• Categories of Personal Information Collected:
- Identifiers (e.g., name, email
address, telephone number, zip code, date of
birth)
- Customer Accounts/ Commercial
Information
(e.g., purchase history)
- Inferences from Personal Information
Collected
(e.g., customer profiles including dining
preferences, customer characteristics and
behaviors)
|
You can join Dine Rewards by making an account at
Dine-Rewards.com or in one of
our apps. Alternatively, ask
a server at one of our restaurants for help signing up.
|
Value of Consumer Data
We treat the value of consumer data collected through Dine Rewards
as the equivalent of relevant expenses related to the collection
and retention of consumers’ Personal Information as part of
Dine Rewards. The Financial Incentive we offer to consumers
through Dine Rewards reasonably relates to the value of the
consumer’s data.
Withdrawal from the Program
You have the right to withdraw from Dine Rewards at any time. You
may do so by contacting us at
DineRewards@BloominBrands.com
or 1-877-546-7407.
California’s “Shine the Light” Law
California’s “Shine the Light” law permits
California customers to request certain information regarding our
disclosure of Personal Information to third parties for those
third parties’ own direct marketing purposes.
We do not share customer Personal Information with third parties
for their direct marketing purposes without giving you the ability
to opt out. If you are a California resident, you may request
information about our compliance with the Shine the Light law by
contacting us at
Privacy@BloominBrands.com.
Contact Information
For more information regarding this California Notice or your
California privacy rights, you may contact us toll-free at
866-265-0174 or email us at
Privacy@BloominBrands.com. You may also
write to us at:
Attention: Legal Counsel
Bloomin’ Brands, Inc.
2202 N. Westshore Blvd
Suite 500
Tampa, FL 33607
Effective Date: