This California Privacy Notice (“Notice”) is a supplement to other privacy
policies or notices issued by Bloomin’ Brands, Inc. (“BBI”
“us” “we” our”). In the
event of a conflict between any other BBI policy, statement, or notice and this Notice, this Notice will
prevail as to California residents and their rights under California law.
The California Consumer Privacy Act (CCPA)
In accordance with the CCPA’s requirements, this Notice describes our Collection, use, and disclosure
of California Consumers’ Personal Information or “PI” during the
preceding twelve months, as well as the rights California Consumers have under the CCPA. Terms defined in
the CCPA that are capitalized in this Notice have the same meanings as in the CCPA unless otherwise stated.
Consistent with the CCPA, job applicants, current and former employees and contractors, and subjects of
certain business-to-business communications acting solely in their capacity as representatives of another
business, are not considered Consumers for purposes of this Notice or the rights described herein.
Collection and use of personal information
We Collect and share PI about California Consumers as described in the table below.
Category | Examples of PI Collected | Categories of Recipients |
Identifiers | Name, postal address, Internet Protocol address, email address, telephone number, MAC Address
|
Service providers such as:
- • Ad networks
- • Analytics and Service providers
- • Operating systems and platforms
- • Social networks
|
Customer / Individual Records | Name, postal address, telephone number, email address, tokenized instances of payment card details
|
Service providers such as:
- • Analytics and Service providers
- • Operating systems and platforms
- • Social networks
|
Commercial Information / Purchase Details | Purchase history or tendencies
Name, postal address, email address, telephone information, tokenized instances of payment card
details |
Service providers such as:
- • Analytics and Service providers
- • Operating systems and platforms
- • Social networks
|
Internet Usage Information | Browsing history, information regarding interactions with our website or advertisements |
Service providers such as:
- • Analytics providers
- • Operating systems and platforms
- • Social networks
- • Ad networks
|
Geolocation Data | Precise physical location | We do not share geolocation data |
Sensory Data | Audio recordings of customer service calls, CCTV footage | We do not share sensory data |
Inferences from PI Collected | Customer profiles including restaurant preferences, dining preferences, customer characteristics
and behavior |
Service providers such as:
- • Analytics providers
- • Operating systems and platforms
- • Social networks
- • Ad networks
|
We Collect PI directly from the Consumer (e.g., when you complete an order, create an account, request
information from us, call customer service, or sign in to a WiFi network operated by one of our
restaurants), indirectly from the Consumer (e.g., through user activity on our websites or apps), from other
individuals (e.g., when friends or family place a gift order), and through in-restaurant CCTV camera.
We Collect PI for the following business purposes:
- • Providing our services, including maintaining and servicing your accounts, verifying your
information, billing and processing payments, marketing, analytics services, and similar functions and
services;
- • Detecting security incidents and protecting against malicious, deceptive, or illegal activity;
- • Troubleshooting our services to identify and repair issues;
- • Internal research and development;
- • Quality and safety assurance, and improving, upgrading, and enhancing our products and services;
and
- • Processing and managing interactions and transactions for our products and services.
In addition, we may Collect, use, and disclose your PI as required or permitted by applicable law, when
requested or compelled by law enforcement or legal process, or in connection with contractual obligations.
We do not treat Deidentified data or Aggregate Consumer Information as PI, and we reserve the right to
convert, or permit others to convert, your PI into Deidentified data or Aggregate Consumer Information.
CCPA privacy rights
Under the CCPA, California Consumers have certain rights which they may exercise independently or through
an Authorized Agent. CCPA rights requests are subject to an identification and verification process. We will
not fulfill a CCPA request unless we have been provided sufficient information for us to reasonably verify
that the requestor is the Consumer about whom we have Collected PI.
Some PI we maintain about Consumers (e.g., clickstream data) is not sufficiently associated with enough PI
about the Consumer for us to be able to verify that it is a particular Consumer’s PI. Accordingly, we
will not include such information in response to Consumer requests. If we cannot comply with a request, we
will explain the reasons in our response. You are not required to create an account with us to make a
verifiable request, but you may use your account to do so. We will use PI provided in your request only to
verify your identity or authority to make the request and to track and document request responses, unless
you also provided the PI to us for another purpose.
Your California Consumer privacy rights are described below. To make a request, click here on our CCPA portal and provide the following information including the
nature of your request:
- • First Name
- • Last Name
- • Email address
- • Telephone number
- • Subject: CCPA Request
or call us at 866-265-0174.
In order to verify your identity, you must contact us from the email or phone number associated with your
request. We will then follow-up with an outbound communication to you where you may be required to take
further action to confirm your identity. Please follow the instructions above and promptly respond to any
follow-up inquires. If you have requested that we provide you with specific pieces of information which BBI
has about you, we will apply heightened verification standards.
For requests through an Authorized Agent, contact us via phone, or you may send mail to:
Attention: Legal Counsel
Bloomin’ Brands, Inc
Suite 500
2202 N. Westshore Blvd
Tampa, FL 33607
An Authorized Agent may submit a request on behalf of a Consumer if the Consumer has provided the
Authorized Agent with power of attorney in accordance with California law; alternatively, we will (1)
require the Authorized Agent to present verifiable written authorization from the Consumer that the
Authorized Agent has the Consumer’s permission to submit the request; and (2) independently verify the
Consumer’s own identity with us.
We may Collect, use, and disclose your PI as required or permitted by applicable law. Please note we are
not obligated to comply with Consumer requests to the extent that doing so would infringe on our, or any
other person’s or party’s, rights, or conflict with applicable law.
Disclosure Rights
You have the right to request that we disclose the following information about your PI that we have
collected and are maintaining for the 12-month period prior to your request date. Consumer requests of this
nature may be made no more than twice in a 12-month period.
- • The categories of PI we have collected about you.
- • The categories of sources from which we Collected your PI.
- • The business or commercial purposes for Collecting or Selling your PI.
- • The categories of third parties to whom we have shared your PI.
- • The specific pieces of PI we have collected about you.
- • A list of the categories of PI disclosed for a business purpose in the prior 12 months, or that
no disclosure occurred.
-
• A list of the categories of PI Sold about you in the prior 12 months, or that no Sale occurred. If
we Sold your PI, we will also list the categories of third parties to which we Sold PI, by categories of
PI Sold for each third party.
You have the right to make or obtain a transportable copy, no more than twice in a 12-month period, of your
PI that we (1) Collected in the 12 months prior to the request date, and (2) currently are maintaining.
Please note that we retain PI for various time periods in accordance with applicable law and our internal
recordkeeping policies and procedures, so we may not be able to fully respond to what might be relevant
going back 12 months prior to the request.
“Do Not Sell” Rights
We do not sell California Consumer PI, including PI of minors under the age of 16, as “sell” is
defined under the CCPA.
While there is not yet a consensus, some may argue that data practices of third-party cookies and tracking
technologies associated with our websites and mobile app may constitute a “Sale” of your PI as
defined by the CCPA. For more information on how we use cookies and other tracking technologies, please
review our Privacy Policy here. You may opt out of interest-based advertising using ad industry opt out tools by
visiting youradchoices.com/control and
optout.networkadvertising.org. To
effectively manage cookies via these tools, you must set cookie preferences on all browsers and all devices
that you use. If you clear the cookies on your device, you may need to set your cookie preferences with
these tools again. We are not responsible for the completeness, accuracy, or effectiveness of any
third-party programs, tools, or frameworks, or the information they provide.
Deletion rights
Except to the extent we have a basis for retention under CCPA, you may request that we delete your PI that
we have Collected directly from you and are maintaining. Our retention rights include, without limitation,
to complete transactions and service you have requested or that are reasonably anticipated, for security
purposes, for legitimate internal business purposes, including maintaining business records, to comply with
law, to exercise or defend legal claims, and to cooperate with law enforcement.
Non-discrimination
We will not discriminate against you in a manner prohibited by the CCPA because you exercise your CCPA
rights. This means that, consistent with California law, we will not deny providing our products or services
to you, charge you different prices, or provide a different level or quality of products or services to you
unless those differences are related to the value of your PI.
Notice of Financial Incentive
This Notice of Financial Incentive applies to our loyalty rewards program, Dine Rewards
(“Dine Rewards”). Currently, Dine Rewards offers discounts and coupons to
members as rewards for dining at our restaurants. We reserve the right to terminate or change the Dine
Rewards program at any time at our sole discretion.
Program Details Incentive Offered | Material Terms | How to Opt-In |
Your account earns points or credits for dining at eligible restaurants. Points are accumulated to
earn rewards that may be redeemed for discounts on future purchases. | - • You can view the full terms and conditions for Dine Rewards here.
- • Categories of PI Collected:
- o Identifiers (e.g., name, email address, telephone
number, zip code, date of birth)
- o Customer Accounts/Commercial Information (e.g., purchase history)
- o Inferences from PI Collected (e.g., customer profiles including dining
preferences, customer characteristics and behaviors)
| - • You can join Dine Rewards by making an account at Dine-Rewards.com or in one of our
apps. Alternatively, ask a server at one of our restaurants for help signing up.
|
Value of Consumer Data
We treat the value of Consumer data collected through Dine Rewards as the equivalent of relevant expenses
related to the Collection and retention of Consumers’ PI as part of Dine Rewards. The Financial
Incentive we offer to Consumers through Dine Rewards reasonably relates to the value of the Consumer’s
data.
Withdrawal from the Program
You have the right to withdraw from Dine Rewards at any time. You may do so by contacting us at dinerewards@bloominbrands.com or 1-877-546-7407.
California's "Shine the Light" law
California’s “Shine the Light” law permits California residents to request certain
information regarding our disclosure of PI to third parties for their own direct marketing purposes.
We do not share personal information with third parties for their direct marketing purposes without either
obtaining your consent or giving you the ability to opt-out. If you are a California resident, you may
request information about our compliance with the Shine the Light law by contacting us at privacy@bloominbrands.com or by sending a letter to
Attention: Legal Counsel
Bloomin’ Brands, Inc.
2202 N. Westshore Blvd
Suite 500
Tampa, FL 33607
Any such request must include “California Privacy Rights Request” in the first line of the
description and include your name, street address, city, state, ZIP code, email address and telephone
number. Please note that we are only required to respond to one request per customer each year, and we are
not required to respond to requests made by means other than through this email address or mail address.
Please note that “Shine the Light” rights and CCPA rights are established under different
legal regimes and must be exercised separately.
Contact Us
For more information regarding your California privacy rights, you may contact us at 866-265-0174 or email
us at CAPrivacyRequest@bloominbrands.com. You may
also write to us at:
Attention: Legal Counsel
Bloomin’ Brands, Inc.
2202 N. Westshore Blvd
Suite 500
Tampa, FL 33607